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Introduction

Delta.BG - GTM Server is a fully managed hosting service for server-side tagging (Server-side Google Tag Manager - ssGTM).

Server-side tagging improves marketing effectiveness by running the measurement infrastructure in a first-party context (i.e., the same domain as your websites). Cookies can now be "first-party" and set by the server, which increases durability, resilience, and security.

Server-Side Tagging improves compliance and data governance by making it easier to respect your customers' consent choices and allowing you to decide exactly what is shared with marketing platforms.


Our documentation is organized to help you: