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Introduction to the Service

Server-Side GTM (Server-Side Google Tag Manager) is a fully managed hosting service for server-side tagging. The service eliminates the need for self-managing servers by providing a ready-to-use infrastructure for Server-Side Google Tag Manager, accessible through the Delta.BG client area.

Server-Side GTM - Overview

Server-side tagging improves marketing effectiveness by running the measurement infrastructure in a first-party context (i.e., the same domain as your websites). Cookies can now be "first-party" and set by the server, which increases durability, resilience, and security. Additionally, Server-Side Tagging improves compliance and data governance by making it easier to respect your customers' consent choices.

Key Features of Server-Side GTM

  • Fully managed service -- no need to manage your own servers, Delta.BG handles availability, performance, and security
  • Free plan -- the Essential plan is free and doesn't require a credit card, ideal for testing and small websites
  • Google Tag Manager integration -- use the most widely adopted tag management solution with support for an extensive template gallery
  • Custom or service domain -- use your own domain or a service domain from Delta.BG
  • Request monitoring -- track the number of used and remaining requests within your plan
  • Graphs -- monitor request statistics to the GTM server for various time periods

Purpose of the Documentation

This documentation is designed to help you understand the Server-Side GTM service from Delta.bg. It covers:

  • General overview of the service and its advantages
  • Step-by-step instructions for ordering and activating the service
  • Guides for managing the service -- container and domain configuration
  • Graphs for monitoring server requests
  • Educational materials about server-side tagging, its benefits, and technical details
  • Terms and definitions for a better understanding of the subject matter
  • Frequently asked questions and answers

Who Is This For?

This documentation is intended for:

  • Marketing specialists and analysts who want to improve data collection and marketing effectiveness
  • Web developers who implement tracking and tagging on websites
  • Business owners looking for an easy and accessible solution for server-side tagging
  • Privacy and compliance specialists who need better control over data shared with third parties