Glossary¶

Server-Side GTM: A fully managed hosting service for Server-Side Google Tag Manager from Delta.BG. The service provides ready-to-use infrastructure for server-side tagging without the need for self-managing servers.
Server-Side Tagging: A method of executing tags (tracking code) on the server side instead of in the user's browser. This gives website operators full control over the data shared with third parties.
Google Tag Manager (GTM): A platform from Google for managing tags on websites and applications. GTM allows adding and updating tags without modifying the website code and offers an extensive gallery of templates.
Tag: A snippet of code that collects and sends data about user interactions to a specific tool or platform (e.g., Google Analytics, Facebook Pixel). With server-side tagging, tags are executed on the server instead of in the user's browser.
Region: The physical location of the Delta Cloud data center from which the service is provided. Example: eu-sof-1 (Sofia, Bulgaria).
Plan: The service configuration defining the maximum number of requests per month. Available plans: Essential (10,000), Starter (1,000,000), Starter Plus (2,000,000), Boost (5,000,000), and Boost Plus (10,000,000).

Container: An object in Google Tag Manager that groups tags, triggers, and variables. A server container is a special type of container designed for server-side execution.
Container Configuration Code: A Base64 string generated in Google Tag Manager that identifies your server container to the GTM server. This code is required to connect the service with your container. For details, see How to Find the Configuration Code.
Container ID: A unique identifier for the GTM container in the format GTM-XXXXXXXX. It is displayed on the service page after successful configuration.
Domain: The address (domain or subdomain) through which requests are forwarded to the GTM server. It can be a custom domain (e.g., gtm.example.com) or a service domain from Delta.BG (e.g., xxxxxxxx.gtm.eu-sof-1.deltacloud.io).

First-party: A URL that shares the same base domain as the user's website. Cookies set from first-party addresses are considered more reliable by browsers and have a longer lifespan.
Same-origin: A URL that matches the protocol, subdomain, and domain of the main document. Same-origin is more specific than first-party and provides maximum trust from the browser. For details, see Subdomain vs Same-Origin.
Digital Fingerprint: A technique for identifying users based on a combination of HTTP headers, IP address, and other device characteristics. Server-side tagging prevents unintentional fingerprinting by controlling the data shared with third parties.
Request: A unit for measuring service usage. Each call to the GTM server counts as one request. The number of included requests depends on the selected plan.

Additional Information¶

For more information on how these terms are used in the context of the service, see the relevant sections in the documentation.

If you have questions or need further clarification, please contact our support team.